Commercial planning & partnerships
ExpoMastery
ExpoMastery grew from a setting I knew: exhibition sales. I explored how visitor traffic and stand-performance data could help exhibitors make more informed decisions.
My contribution
Turn an observed problem into a business case.
- Founded an exhibition-analytics and stand-optimisation venture, drawing on my Dema Stil trade-fair experience.
- Led product development, business planning and partnership development around the exhibitor’s needs.
- Pitched to investors from different industries, earned third place at the event and began potential investment discussions.
- 3rd
- Place at the investor pitch event
- Founder
- Product, business plan & partnerships
- 2024–25
- April 2024 – July 2025
Further context & approach
The concept
The concept connected visitor traffic and booth performance with information exhibitors could use to run their stands. The investment conversations were exploratory; they did not represent a completed funding round.
