Commercial & operations analysis
Adbtrasemisa AdBlue
Through IEU Strategy Lab, I worked on Adbtrasemisa AdBlue’s move from distribution into manufacturing, connecting operational requirements with market research and commercial priorities.
My contribution
Bring market evidence into operational decisions.
- Researched and selected a factory location for the transition into manufacturing.
- Combined operational analysis, market research and competitor benchmarking to assess the expansion.
- Developed positioning and growth recommendations, including client and supplier selection.
- Presented recommendations linking the commercial opportunity with the company’s operating requirements.
- Location
- Factory site selected through research
- Strategy
- Positioning, clients & suppliers
- 2024
- January–July consulting engagement
Further context & approach
The engagement
The deliverable brought a research-backed location decision together with positioning and growth recommendations. The company photograph shows Adbtrasemisa’s published fleet, rather than the factory site selected during the project.